Hanoi

Sales Promotion Specialist / Senior Sales Promotion Specialist

Application deadline: 10.09.2026

Role and Objectives

Directly execute and implement all business development activities within the scope of assigned duties to ensure the achievement of targets for the assigned region or area.

Responsibilities

NO.	Key task	Proportion
1	Sales Promotion & Business Development Activities: Develop and implement periodic business promotion programs, incentive schemes, and sales campaigns. Monitor and evaluate the effectiveness of business programs. Drive cross-selling, up-selling, and the development of existing customer relationships. Support business units in resolving issues that impact sales performance (providing support for Regional/Area management tasks).	40%
2	Sales Planning & Performance Management: Participate in developing annual, quarterly, and monthly sales plans. Allocate and monitor sales targets for business units. Assist in developing and refining KPI systems and sales management dashboards. Analyze performance results; identify and evaluate areas of success and shortfall by comparing actual execution against the plan. Propose solutions to improve sales performance and provide early warnings to units at risk of missing their targets.	15%
3	Training & Competency Development: Develop and implement periodic training plans for the sales force covering products, processes, sales skills, customer care, etc. Organize training and coaching programs for sales units. Analyze sales productivity by unit, region, and Relationship Manager (RM), and subsequently propose measures to support staff in boosting sales performance. Research and propose initiatives to enhance the effectiveness of customer acquisition and development.	20%
4	Business Operations & Support: Collaborate with relevant departments to assist in resolving issues and addressing ad-hoc tasks related to business operations. Coordinate with relevant departments to propose and develop policies, products, and processes for sales staff and customers. Monitor the implementation of business directives and the progress of related projects.	20%
5	Prepare periodic and ad-hoc reports and perform other tasks as required by management.	5%

Competency Standards/Requirements

1. Professional Qualifications:

Bachelor’s degree or higher in Economics, Finance, Banking, or Human Resource Management.
Over 7 years of experience, including at least 3 years in roles related to business promotion, sales support, and training; preference given to candidates with experience in Finance, Banking, Securities, or Real Estate (specifically in the Priority/Affluent Client or premium product segments).
Knowledge of product structures and key strategic products prioritized for sales promotion at various times—particularly structured financial products and investment products.

2. Skills:

Strong presentation and negotiation skills.
Training and motivational skills.
Ability to work independently.
Strong planning and organizational skills.
Proficiency in office software and communicative English.

3. Other Requirements:

Pleasant and friendly appearance.
Positive work attitude and a strong drive for success.

Compensation and Benefits

Competitive salary.
Bonuses for holidays and Tet; performance-based bonuses (mid-year and year-end).
Health and medical insurance.
Participation in group activities: team building, sports, company trips, charity work, etc.
Participation in skills and professional training programs.
Creative, modern work environment; management based on progress and performance.